Over the past few decades, modern marketing has evolved. Today, it’s nearly impossible to imagine putting together an effective marketing strategy without involving blogging or some form of written communication. So, it makes sense that marketers attract writers to create interesting content because it helps to expand their audience while building trust. However, the end goal is to establish a loyal community of readers and publishing a book on the subject is one way to do it.
Why Building Authority is Important
Building your authority is an extremely important thing to help you build your standing as a writer. If you know the keys to improving your online influence, you’re much more likely to succeed with your writing. One thing you have to do is put your readers first. You know how important it is to help your readers solve their problems and having something to bring to the table is critical for any experienced writer. However, no matter how much experience you have as a writer, you need to work on building your online authority to turn into an opinion leader. If you do, you’ll attract more readers while growing your revenue.
If you’re ready to build your following, the first thing you should focus on doing is coming up with fresh, new ideas. A great writer is one who knows exactly how to create thoughtful and useful content and share your experience with your niche. Having a strong following will help you grow your community and run a business in your niche.
When You Should Write a Book to Build Your Authority
Ideally, you won’t try to publish a book until you’ve started to grow a decent-sized audience. This means that you have to build your presence first. This way, you’ll already have virtually guaranteed readers, and they can recommend the book to their family, friends, or social circles to continue to grow your audience. Waiting to publish your book will also give you time to pick up more valuable tips and plan out how the book will support your other ventures. For example, maybe you want to set up workshops based on the teachings in your book. This takes time to implement, and you should set up a solid plan to help you be more successful and grow your audience.
How Writing a Book Will Build Your Brand
There are several ways writing a book can help build your brand if you do it correctly. We’ve picked out the biggest ways and outlined them for you below.
- Establish Your Expertise in Your Niche
You can put your money where your mouth is by publishing a book and prove that you know what you’re talking about. One survey showed that 86% of entrepreneurial authors said that they saw their business grow after they published a book. Books should and can be part of your marketing strategy on several different topics inside your business because this will help establish you as an expert.
- Grow Your Audience and Followers
Everyone has a story, and someone who publishes a book that can connect with their followers on a human level will help them resonate better. If you pull this off, your readers will most likely turn into followers so that they can learn more about you, your next endeavor, your brand, or your next book.
- Build Audience Respect and Trust
2020 had a misinformation crisis that sent the trust levels consumers had in businesses and brands dropping to a new low. However, it’s impossible to fake an 80,000-word book packed with personal experiences and in-depth industry insights, and your readers realize this. This is why books have such a high authority level to them, and they can make consumers more likely to trust your brand. Since you took the effort and time to write the book, you must be qualified on your topic.
- Reach New Audiences by Adding More Marketing Channels
When you write a book; you’ll find doors opening to new channels that you didn’t necessarily have access to before. You can set up cross-marketing opportunities between brand sales and book sales. This also allows you to post backlinks and content in your author profile on different platforms like Goodreads and Amazon. In turn, this gives you a chance to boost your SEO, bolster your email list, and create buzz around the launch of the book.
If you need help publishing a book, there are experienced freelancers that focus on this exact service. Whether you need help with ghost writing, formatting and graphics, or promotion, you can get it done faster, and likely better with the help of freelancers. Use this referral link (affiliate) to register at Fiverr and get 10% off your order.
