We all want to make the most of the holiday shopping season with our marketing campaigns and using video is a great way to do that.

One of the main reasons video is a great marketing tool is because it stands out in the consumer’s social media feed.

In fact, 81% of people have been convinced to buy a product or service by watching a brand’s video. (Hubspot)

Here are some options for you to consider.

Promotional Videos:

Like many businesses, when it comes to holiday marketing, your number one goal is making sales. Creating a promotional video will help drive sales by offering a discount or special holiday promotion.

Promotional videos usually work best when you run them as a targeted ad, specifically at current customers or people interested in topics related to your product.

Keep in mind, A holiday promotion doesn’t always have to be a promotional sale. You could offer free shipping, complimentary gift wrapping, or other non-discount-related promos.

Have a Little Fun:

It’s always nice to spread some holiday cheer with a social video. While you may not drive sales as you would with a promo video, you will entertain, inspire, or educate with happy holiday content that viewers will find value in.

But that doesn’t mean you can’t still promote your business while doing so.

Creating a fun holiday social video is a great way to connect with your audience on a personal level.

Holiday Greeting:

You’ve all seen them, those holiday cards that come in the mail from various friends and family. They usually list everyone’s accomplishments throughout the year. Creating a video to showcase your business accomplishments throughout the year is like a fun digital holiday card.

Share your digital holiday card on social media platforms. When your customers see your video in their newsfeed, it will keep you top of mind when they are already thinking about their holiday shopping.

The holidays are all about joy, peace, and gift-giving. If your holiday marketing content gets too serious, people will just scroll right on by. Keep your video lighthearted and fun.

Share happiness during the holiday season with your video keeping your audience engaged and feeling good about your brand.

Share your gratitude for your customers with laughter and smiles. Your ability to connect with your audience will put your holiday video above the rest.

If you need help getting some holiday videos ready to promote your products or services, download our free guide, Outsource with Confidence, so you can find expert freelancers within your budget who can get the job done.