In recent years, and due to the rise of social media, digital influencers, and more specifically, Social Media Influencers have separated themselves as an authority in their respective field. This has created new ways for businesses to approach their marketing efforts. While influencer marketing isn’t a totally new way ...
If you’re a business, agency, or organization looking to host an event with the primary aim of educating and informing the audience, you’ve likely considered the implementation and launch of a webinar, workshop, and/or bootcamp. While all three options boast pros and cons depending on the scenario with which ...
Fair warning. If you’re hoping for a printable calendar with exact discount release dates circled in red, you’re about to be disappointed. But then, you’ll have to get used to disappointment, because the only people that can offer you an invariable schedule are the same ones that have a ...
A good lead is an individual who, ideally, is in your target audience and who shows interest in your product or service. In short, a quality lead someone is your chosen demographic that is interested in your product or service, has the budget to work with you, and is ...
Small businesses often have small marketing budgets and an even smaller marketing staff. However, as anyone will tell you, size doesn’t matter. For small businesses, it’s not the size of your marketing budget that’s important, it’s how you use it. In the digital sphere, there are excellent tools that ...
The weight of the world feels heavier these days. With consistent traumatic events and economic woes, it becomes difficult to have the bandwidth to manage any other crisis or interruption. As burnout sets in, managing a business can feel like a monumental task. Small business owners are no stranger to ...
Pricing your services as an entrepreneur, whether new or experienced, can be difficult. With several variables to consider, including but not limited to the industry you’re in, the current stage of your business, the services you’re providing, and the prices of your competition, it’s never as simple as choosing a ...
Small businesses just can’t compete with giant corporations when it comes to marketing dollars. Companies like CVS can afford a marketing campaign that flops, and products like Oreo don’t need advertising for brand awareness at all anymore. But companies operating on a local or small scale rely on every ...
In the ever-evolving business landscape, finding the right talent is crucial for success. With the rise of the gig economy, freelancers have become a valuable resource for businesses in need of specialized skills. Here’s a list of the top 20 freelancer and outsourcing sites to help you navigate the vast ...
Good question. First, let’s talk about what is a “lead magnet”? Lead magnets are not something you stick on your fridge after a great vacay. Unless your physical product has to do with magnets or pictures, in which case there could be an argument for that. We’ll assume that’s not ...
