Good question. First, let’s talk about what is a “lead magnet”?

Lead magnets are not something you stick on your fridge after a great vacay. Unless your physical product has to do with magnets or pictures, in which case there could be an argument for that.

We’ll assume that’s not the case here.

In its most simple terms, a lead magnet is something that draws your prospects to you. It’s a free offer that “attracts” them. Basically, you have something you’re willing to give away, generally a free download, a coupon, a discount, or even a free plus shipping item.  In exchange for the prospect getting this thing, they have to give you their information. Most often, that’s a name and email address. Sometimes, you’ll need more info such as phone number or address.

Now that we’ve got that out of the way. Let’s move on to some other important things you’re gonna want to know.

Lead Magnet Ideas for Service-Based Businesses

The best type of lead magnet is going to be something that makes the audience want more from you. It should align with a specific service that you are offering. It’s completely fine to have more than one lead magnet. We’ve got about seven over on our Resources page. Plus, a free Marketing Library to boot. Say what??? You heard me. Ok, you read me. I mean, well you get it.

Here’s the deal. You want to help in some way. It can be in the form of digital information such as a checklist or cheat sheet, tips, or even an ebook. Although, ebooks are rarely read digital cover to cover these days so you may want something more bit size.

You can also do a webinar that someone has to register for. Remember, the whole purpose of a lead magnet is to get their information so you can start a relationship with them.

Tutorials work well too if you’ve got something you can record or film. 

Free consultations can be effective. However, that is more of a time commitment. Lead magnets work well when they are quick and easy. If you can do free strategy sessions, I recommend adding that in as well so you can showcase your brilliance. 

You can put your lead magnet anywhere on your website. You can also create a separate landing page with nothing on it but the form and some text. Basically, a page with no navigation or any other choices. This works best for sending referrals or paid traffic. Don’t get the visitor confused. You only want them to take that specific action.

If you are a local business with a storefront or service area, coupons and discounts are the best. If you cannot offer that due to regulations or compliance issues, then consider one of the options above.

Lead Magnet Ideas for Physical Products

There are options here depending on what your product is. The free book plus shipping offer is hugely popular right now. And if you do it right, it could be a game-changer for you. Keep in mind that is for a physical book copy. However, you can get great prices with print on demand these days.

Another option is a contest. People love to win stuff. If you don’t then we can’t be friends. Actually, we can be friends. Just enter and then if you win, you can give your prize to me 😊. Actually, I’m pretty lucky and win a lot of stuff. There are actually people who rub my arm or stand near me when drawing for prizes happen. It’s been really bizarre but I tell you, it works. I’ve had people next to me win all the time and on more than one occasion. In my town, I’m almost like a lucky leprechaun.

Ok, back to the lead magnet. 

So, besides a contest, which would offer an item of a higher value, you could do free samples, if that applies to your business. The thing is with a free sample, everyone wins. Just make sure it’s something they want.

As I said previously though, coupons and discounts are super popular. I mean I live for the day when I get my 30% Kohl’s coupon. I’m already on their list but still, you get the point. 

For restaurants. salons or businesses of that nature, coupons, and discounts are really the way to go. You could also do special deals. But make sure the customer signs up to your list to get that offer. Don’t just let them book an appointment without getting on your list. Make the most out of your lead magnet.

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